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Guest Lectures
 

 

 

Dr. Arvind Agarwal
 
Dr. Arvind Agarwal delivered the lecture on Globalization, WTO, Anti Dumping Laws and NAMA Negotiations: A Third World Perspective to U.G.I student on oct. 7, 2008.  The speaker illustrated well the contemporary Scenario relating to Business and Law in the globalised world. Being an expert in Sociology and Law he introduced the students with the practical and real issues regarding Globalization, WTO, Anti Dumping Laws and NAMA Negotiations.
He also explained the issues and concern relating to Law and business in the third world perspective.
 The session was a highly informative and was taken well by the student as they found themselves flown away in the knowledge bank of the speaker.  The lecture was followed by question and answer from the students.  At the end of the session the students understood the real picture relating to International Business and Law.
 
Mr. Hari Parmeshwar

 

Date : 17th October, 2008
Subject: Trade Unions
Mr. Hari Parmeshwar delivered a lecture to the 3rd year students on Trade Unions. He gave an insight on the realistic side of trade unions in the current business context. His active role in Maruti for over 20 years enabled the students to understand the dilemmas faced by some of the largest multinationals worldwide when it comes to labor management.
He explained the necessity of trade unions, by quoting examples of Pizza Hut, Maruti and Hero Honda and the strikes that took place along with their reasons. 
The session was a highly interactive one in which the students had a number of questions to ask. At the end of the session the students were well aware of the real side of trade unions and their pros and cons.
 
  Mr. Arnab Ghosh
 
 A Guest lecture on consumer behavior was organized for the undergraduate students on 24th Nov 2008.
Mr. Arnab Ghosh who delivered the lecture, is  currently engaged as Senior Manager Marketing with Pernod Ricard India, overseeing the Scotch portfolio for the company.
Has also worked with Coca Cola and Diageo in various Marketing and Sales capacities.
The lecture was on Deviant consumer behavior and how companies meet up with the challenges of changing consumer trends.
During his lecture, Mr. Arnab highlighted  the changing scenario and how marketers achieve success through effective Segmentation, targeting and positioning.
 
Mr.Arnab had an interactive session with the students. The session was well appreciated and the students enthusiastically raised various queries at the end of the session that was answered very impressively by the speaker
 
Mr Dinesh S. Thakur

Profile
Dinesh is a seasoned executive from the pharmaceutical industry and has the unique combination of leading organizations within innovative pharmacy and generic manufacturer. He is the Founder & CEO of Sciformix Corporation.

A biochemical engineer and a computer engineer by training, he spent over 10 years at Bristol-Myers Squibb Company in various roles beginning with an engineer automating analytical laboratories to leading Drug Discovery Informatics as a Director. Subsequent to BMS, he relocated to India to head the Informatics & Portfolio Management functions at Ranbaxy Laboratories Limited in his role as the R&D CIO and Head of Project Management in 2003. He was instrumental in helping United States Pharmacopeias setup and commission their India operations at the ICICI Knowledge Park in Hyderabad in 2004 before joining Infosys BPO (formerly Progeon) as the head of their healthcare and life sciences business.

He led Informatics strategy in his role as the Director at BMS, and the business strategy at Ranbaxy in his role as the head of portfolio management for a product portfolio exceeding US $1 billion in sales. He managed two global alliances for Ranbaxy, a drug discovery alliance with GSK for two discovery programs in the Metabolic Diseases therapeutic area and a drug development alliance with Medicines for Malaria Ventures for a synthetic artemesenin. He has represented his previous employers in inspections/audits conducted by world health authorities (US FDA, MHRA, ANVISA) and has good understanding of regulatory compliance required by these agencies.

Dinesh was recognized as a Pioneer in Laboratory Automation at the 15th Annual International Symposium on Laboratory Automation & Robotics in 1998.

Lecture
Dinesh shared his valuable experience and knowledge with our students and guided them on the expectations of the industry from young management graduates.

 

Mr Simarjeet S. Baweja

Profile
Simarjeet S. Baweja is the Regional Manager (North) in CRISIL (Ratings), a premium rating agency of India. He is an engineering graduate from REC (Nagpur) and a MBA from Nursee Munjee Institute of Management, Mumbai.

Before joining CRISIL, Mr. Baweja was working in a financial information Company – Reuters for 9 years. His core competence lies in the area of Interest Rates and Derivatives. He has published a working paper in World Bank on ‘Credit Derivatives for Infrastructure Funding’. He has also written a paper on ‘Reforms in Investment guidelines for Pension Funds’. It was published in the Economic Gazette of the Ministry of Finance, Government of India.

Lecture
Simarjeet addressed the students on the topic ‘Intelligent Financial Conversations’ and ‘Currency Fluctuations’. In the lecture on ‘Intelligent Financial Conversations’, Mr. Simarjeet explained to the students the interconnectivity between macro economics and finance. Various financial terminologies used in modern day conversations were also explained. He gave an overview of the Indian Financial System and the factors influencing the same. Some of the points that he covered were:

  • Money- In a legal sovereign entity the measured value of an asset
     
  • Rate of Return- The increase in the value of an asset by value addition
     
  • Understanding fixed income money Markets
     
  • Understanding Equity / Cash and Derivatives
     
  • Understanding Commodity Cash Futures
     
  • Understanding Foreign Exchange Spot and Forward
     
  • Why Do Interest Rates Vary
     
  • What Drives Interest Rate Cycles
     
  • Credit Vs Investment
     
  • Types of Debt Instruments

The students had an interactive session with the lecturer later.

Guest Speakers 21st September, 07


 

 Sandeep Puthal

ProfileThe lecturer has 15 years of experience with the industry and he has excelled in the field of HR and employee relations Being an MBA in human resource management and with 5 years of additional experience in lectures and workshops he was able to guide our students and also help them understand the concept clearly Currently he is heading the HR department with The Oxford University Press located at connaught place .

 Lecture
The topic was based on the relationships with the employees and the staff it recruits ,trains and maintains . The highlight was organisations which have trade unions and organisations which function without them . The main aim of the lecture was to throw light upon the macro micro relationship between the various organisations . The session comprised of information about labour laws and other policies for labourers safe health and other issues relating to the human resource department of every organization. The aim of the guest lecture is to help the students interact with the worthy people from the industry help them share their personal experiences and also sight examples for them to get a feel of the real industrial world . The lecturer was able to give valuable inputs to the students by relating real life examples coupled with his experience .

 

  Mr Soumya Acharya

 Profile
Business Director
Group M Media (I) Pvt. Ltd.
WPP Group

 Lecture

His lecture proposed that the study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how

 

  • The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);
     
  • The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);
     
  • The behavior of consumers while shopping or making other marketing decisions;
     
  • Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;
     
  • How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and
     
  • How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

  

Understanding the above issues help us adapt our strategies by taking the consumer into consideration. For example, by understanding that a number of different messages compete for our potential customers’ attention, we learn that to be effective, advertisements must usually be repeated extensively. We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ.

He also highlighted the role of consumer behavior study and its implication on Advertising with special focus on Mobile and online Media.
 
 Mr. Sanjeev Kehar
 

Guest lectures were conducted for UG III and UG II in the discipline of International human resource management and marketing communications respectively. The speaker was Mr Sanjay Kehar he has credible experience of 16 years in the field sales and marketing, for FMCG and consumer durable products. His profile also entails training at various corporate and guest lectures at the leading management institutions. His knowledge reflects the leading organizations he has been associated with, to name a few Johnson & Johnson, GE, Mahindra & Mahindra as well as proctor and gamble.

The lecture in International Human Resource Management covered the insights into Globalisation in context to Human Resource. It highlighted the aspects of global trading blocks and agreements. Expatriates, ethnocentric and geocentric approaches. He also brought out important aspects of cultural difference and diversity in a comparison with Japan, China and the US. He showed the students a small audio visual clipping relating the effect of diversity in culture. His humorous ways appealed to the students and they
participated reasonably well.

The lecture on Marketing Communications was started by a PR campaign on Motorola. The students related very well to the audio visual campaign as they have already covered a case on Motorola University in their previous semester and one PR campaign on v3688 was also covered before. The visual was followed by a surf excel visual highlighting
the negative connotation for advertising." daag ache hain " , This campaign itself won over the hearts of million viewers and the student could relate to it as well . He also covered a few topics like creative strategy in advertising through power point presentations.

The positive outcomes of eminent speakers interacting with our students, enthuses the young minds with curiosity about the industry they are gearing up to face. They identify and relate with them and of course open the plethora of interaction on a formal and informal
setting.

The guest speaker was impressed with our students and really appreciated our infrastructure as compared to alot of other prestigious management institutions. These guest lectures create good platform for industry interface.

 
Mr. Vishal Goyal
 
Subject – International Management
Batch UG II (2006 – 2009)
Topic
- Managing across cultures
Speaker Mr. Vishal Goyal
 
Mr. Vishal Goyal is working at National Housing Bank (NHB) as a regional manager. The office is located at India Habitat Centre, New Delhi. He has done his MBA from Faculty of Management Studies (FMS) in Human Resource.
 
Content
The lecture was on managing across cultures which gave the students an insight of the various countries and the type of cultural differences that exists in these countries. There were examples given that were country specific to give a detailed analysis of the differences. The cultural dimensions were covered along with their impact and the types of relationships shared in each country. The students were also introduced to the term Kinesics and how it varies across cultures. Once they understood the cultural diversity and the various dimensions to culture, they were given information on how this diversity is managed. The gender issues that prevail in organizations and the barriers that women face in managerial roles. Students were also told about the expectations of women managers.

 

 
 

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